The Axi seem to have discovered that in tourist-crazy Yunnan, one can just make a living by staging festivals, as long as they involve some camera-friendly craziness.
This festival seems to be a combination of bull-fights and the fire-worship they do in March, but conveniently held during the summer holidays. http://news.kunming.cn/news-pic/content/2009-08/09/content_1939862.htm